The first time I encountered the word Arlette, I found it fascinating. My brain automatically saw a compound of concepts that I have always felt attracted to: Art and Letter.

Of course, after a second look, I discovered that the last letter of each word was missing, but I still fell in love with the majestic combination that lived, according to me, within Arlette—Art and the essence of the world of words.

Later, I researched a bit more and found that Arlette is actually a primarily French female name that means noble warrior. My mind went wild! The warrior of the arts and words, I thought. The imaginary extra T and R that my dyslexic brain added was bringing to life a concept that made me smile.

In short, Artletter is a construction that aims to play with the origin of the name Arlette (warrior) and the concepts that I could see living within that combination of letters.

This creative adventure gave life to a space where I can harness my diverse interests. A place where art fuels senses, marketing empowers voice, self-discovery encourages journeys, and words unlock magic.

Artletter is a playground (a podcast, a blog, a newsletter, and who knows what more could ignite) that unfolds in a vibrant tapestry of English and Español.

In the end, it’s all about the art of experiencing life. Mine unravels between #art #marketing #selfmastery and #words

PS. For my cinefilos, the personification of the name Artlette is fittingly done in the Canadian political satire film of the same name, which portrays an unconventional approach to reinvigorating the public’s engagement with arts and culture. Check it out!