I am… a human experience teacher.

How can someone, seemingly so self-aware, deny who they really are?

Well, I can say it’s pretty easy when we live in a society where we are judged by what company we work for, our job title, how much money we make, our outfit, our weight, our gender, etc.

It’s also effortless when we fear losing the love of our family and friends. We are social beings, and the social pressure is not always culturally related; it is also as simple as the need to fit in the expectations of your most cherished, despite the fact that they will probably love whoever you decide to be.

I have been on the path of self-realization for a decade now, and it’s a never-ending adventure that makes me happy—passing through frustration, disappointment, enchantment, inspiration, loss, and pretty much everything else in between.

My self-evolution and spiritual path have become so important in my life that I can easily say they are the second thing I spend most of my time on and the most researched subject in my browser history.

However, until a year ago, there was a side of me that I was living and hiding, in “the closet.” Call it low self-esteem, self-doubt, shame, fear, or all of the above. Personal evolution was impacting my professional, personal, social, and family decisions, but I was keeping it “under the radar” from everyone else.

I was fairly comfortable sharing my knowledge and discoveries with my closest ones, but I kept it as a hobby.

As a result, my everyday life fitted in. I presented myself as a communication professional with an exciting career in the media industry who, from time to time, shared an insight that helped someone in a challenging time, ignited a change, or illuminated an unseen success. That was me in my comfort zone, feeling quite exhausted.

Six years ago, it was clear to me that my journey in the marketing industry was undergoing a transformation.

Sharing what I know has been a passion of mine since I was a little girl, and I decided to make it my profession. I studied how to massively share information and convey messages clearly so that they could be understood and become knowledge—I became a communicator. I graduated from advertising and marketing and went on to pursue a career in the media industry, which has been going quite well.

Despite the success, halfway through, I found myself disappointed with the industry. The manipulation of information, the superficiality with which many subjects were approached, and the obsession with making people buy more and more started creating a hole in what I once saw as inspirational and powerful. In front of my eyes, the marketing business transformed into degrading and dangerous.

Hope was still there, so I chinned up after many disappointments and went back to school. I completed a postgraduate degree in Urban Communication. Aw, that was fun! My passion for communication came back, and I was on for changing the world one communicational initiative at a time. This led me to work for great brands that touched on subjects that resonated with me, like helping reduce teen pregnancy, anorexia and bulimia and spreading the word about safe sexuality, first responders, and even plants. I even had the pleasure of running campaigns for the UN when the eradication of syphilis in the Caribbean (2005) was on the agenda. I felt that I was truly making a difference in the world.

These experiences opened a universe where the priorities were definitely different from the rest of the world, and I loved it. It made me look deeper into our vulnerabilities as humans, and I began questioning my happiness and the masks I was wearing to fit in. Awareness about the big gap between what I was and what I wanted to be, soon arose strongly.

It took another four years for me to find a way out of my shadows and listen to the void and unwavering voice calling me to something very different. But when our purpose on this planet is clear and you can see how those around you will benefit greatly, you take a leap of faith and trust that even if you fall, the reward comes not from always succeeding but from the many times you pick yourself up and continue.

Today, I decided to stop talking about it and do it.

This passion project, which has been seeding in me since 2013, is now a big chunk of my focus. I am grateful to share it with the world and step out as I truly am: a teacher.

I intend to be present. To create space for you and me to evolve.

My goal is to share what I know, including my life lessons and discoveries, which come from great minds and wise individuals. I am here to help those who deeply believe there must be something more to life, to reconnect and communicate with their wiser self, so that they can manifest a fulfilled human experience.

I am a gate to transition from the mundane to the sacred.

If that resonates with you, please join me in this entrepreneurship and let’s continue to grow together.

Instagram: CatalinaShineInc
Facebook: Catalina Morales — Shine Inc
Web: Shinein.ca and es español beshift.co

I won’t promise a specific number of videos per week, podcast episodes, social posts, or a list of services. I simply commit to creating a space for consciousness evolution and sharing joy, love, perspective, knowledge, and guidance to the best of my abilities.

I feel the call to share from the heart, and I am following it.

From my heart to yours.

Catta.
Shine, crazy diamonds!

PS: Feedback and queries are always welcome.